Who is she, you might ask?
I am a person who simply cannot imagine her life without travelling the world, meeting new people and being productive every day. I am currently living in Helsinki where I work as an online marketing specialist. First 18 years of my life I lived in Russia. Back in 2011 I graduated from the high school specializing in foreign languages and got a study place at Saimaa University of Applied Sciences in Lappeenranta, Southern Finland. After 3 years of studying I graduated as a BBA in International Business. After 5 years of living in Lappeenranta I moved to Helsinki.
How did I end up in the field of online marketing? In 2013 I was on exchange in Austria studying at Fachhochschule Campus 02. Due to the lack of courses held in English, I had no choice but take classes together with Master students from the department of International Marketing. One of those courses was E-marketing, and the first lecture was simply a disaster. People were discussing topics such as Search Engine Optimization, Affiliate Marketing, LinkedIn platform and other things that were completely new to me.
I remember how ashamed I felt because I knew nothing about this field. My teacher noticed that and after the lecture gave me a present – a book that opened up the world of online marketing to me. It was ‘Online Marketing Inside Out‘ by Brandon Eley & Shayne Tilley. This was a book that I was reading in the park, in the bus on the way to the university or gym, or any time when I had a spare minute. I realized how tempting this world was, and how much I wanted to become a part of it.
Almost 4 years passed from that E-marketing class and here I am – currently working as an online marketing specialist. First 2 years of my digital marketing experience I gained at Mediatalo Toimelias Ltd. where I worked with a dozen of Finnish companies to manage their online reputation among the Russian customers. This experience has allowed me to be a well-versed in Social Media Marketing, Search Engine Marketing, Content Marketing, Blog Marketing and E-commerce – in all those things that were so new to me back then at my first E-marketing class. I realized that my passion is to invent new, more powerful and profitable ways to lead customers through the buying cycle with the help of online marketing, create additional value for customers and make their lives better, while helping the company grow locally and internationally.
In the summer 2016 I had a strong feeling that I need to change things in my life. I wanted to move to a bigger city that could charge me with its terrific energy and help me learn and experience new things. Even though I loved the company and my co-workers, I had to move on. I wanted to stay in marketing, but focus on one product rather than to work on different projects (a common thing for marketing agencies). And this is how a new chapter of my life began.
What am I doing on a daily basis? I am continuously learning, setting new challenging goals and achieving them, staying productive and keeping a positive attitude towards everything happening in my working and private life. While working and studying internationally I have gained precious connections worldwide. My family and my friends are the treasures that make my life brighter every day, and I know how precious every moment is, and how important it is to value everything what you have today.
I have 24 hours a day like all the other people and manage to always find time for my passions: personal development, sports and healthy lifestyle, traveling, writing, reading, singing and piano playing. Time- and task-management is my everything, and I am constantly improving my skills.
Do you want to learn more about me? My accounts on Social Media will give you a bigger picture – feel free to follow and contact me. Communication is possible in English, Russian, Finnish and German!